Technical lead · Applied AI · Ontario, Canada

JoseLara.

I lead products from architecture to production—across mobile, web, backend and applied AI.

Six years shipping startup products. Co-founder of Intelligent Iterations and previously the founding engineer on TrvlWell, where I recruited and led three engineers.

See the work
Jose Lara’s initials, JL

Selected work.

TrvlWell

10XU × Collinson Group
Software Engineer Lead
2024–2026

Engineering a travel wellbeing product.

As founding engineer, I turned product, research and partner requirements into a mobile app, web product, partner API and SDK. I also built OmiraAI, an in-app assistant, and a jetlag engine based on circadian-rhythm research.

  • Recruited and led three engineers.
  • Led technical delivery with Priority Pass partner engineering.
Full role details ↓

Intelligent
Iterations

Co-founder & Technical Lead
2023–present

Building software at Intelligent Iterations.

I co-founded ii and lead its hands-on technical work across product engineering, model evaluation, data pipelines and agent infrastructure. Our work spans ii-os, LLM Lab, thepom.app and tools for running coding agents.

  • ii-os: a workspace for AI generation, editing and agent work.
  • LLM Lab: prompt comparison, evaluations and cost tracking.
  • thepom.app: data pipelines and on-device OCR.
Explore the projects ↗
Jose Lara

About me.

My experience spans early-stage fintech, travel and applied AI, including banking and wallet integrations, customer-facing mobile products, backend platforms and AI systems.

I stay hands-on while setting technical direction, building teams and working with clients, domain experts and partner engineers. I’m based in Ontario and open to founding engineer, senior software engineering and technical leadership roles.

More on LinkedIn ↗

Six years · 2020–present

Experience.

Software Engineer Lead

Mar 2024 — Aug 2026

10XU London, UK

Founding engineer on TrvlWell, a Collinson Group and 10XU product.

  • Owned architecture and delivery across the consumer mobile app, web product, partner API and SDK using TypeScript/Node.js, Dart, React and Python.
  • Designed and shipped OmiraAI, a multi-provider in-app assistant that uses tools to control product features, together with an evaluation suite for quality, tool use and safety.
  • Built a deterministic jetlag engine from circadian-rhythm research, with rules that product and sleep experts could update safely.
  • Recruited and led three engineers while remaining hands-on, and worked with product, domain experts and engineering leadership on technical direction.
  • Led technical discovery and delivery for the Priority Pass integration and shared analytics pipeline with partner engineering.

Co-Founder & Technical Lead

Apr 2023 — Present

Intelligent Iterations LaSalle, Canada

  • Set technical direction and remain hands-on across application architecture, AI evaluation, data pipelines and infrastructure.
  • Lead development of ii-os, a Flutter and Dart workspace for AI generation, local media editing and coding-agent workflows on customer-controlled infrastructure.
  • Built thepom.app’s ingredient-scanning and research-data pipeline, delivered versioned datasets, and trained an OCR model for on-device inference.
  • Built LLM Lab to compare prompts and models through repeatable datasets, evaluations and cost tracking.
  • Built tools for running coding agents on isolated compute and for generating and editing media across platforms.
  • Recruited the first users, translated interviews and A/B tests into product changes, and added privacy controls that avoid linking usage to identities.

Flutter Developer

Nov 2022 — Dec 2023

Hi Group London, UK

  • Delivered Apple Wallet and Google Wallet push provisioning with MeaWallet and Railsr, bridging Flutter with native mobile code.
  • Modernized the customer app and built internal account-support tools within a regulated, security-conscious environment.

Full-Stack Flutter Developer

Jun 2021 — Apr 2023

Layopay London, UK

  • Grew from frontend subcontractor to platform architect and team lead for two developers while remaining hands-on, and led a platform rebrand and UI/UX redesign.
  • Designed and shipped a multi-location vendor platform for inventory and POS operations, integrating Sunmi and Castle terminals, printers and cash drawers.

Flutter Developer

Apr 2020 — Apr 2021

I.AM+ Los Angeles, USA

  • Integrated Uber and Expedia APIs into a voice-first travel experience and introduced BLoC state management to make its application behavior testable.

Flutter Developer

Jan 2020 — Apr 2020

BuiltBy2 London, UK

  • Integrated Modulr’s banking API into a Flutter fintech product, built custom calendar interactions and added reusable authentication-form validation.

What I do.

Applied AI
Product assistants, model evaluation, retrieval, OCR, inference and structured datasets.
Product engineering
Mobile, web and cross-platform products with Flutter and React. Native integrations, reusable interfaces, state management, wallet provisioning, POS hardware and media workflows.
Backend & integrations
APIs, SDKs, authentication and data pipelines with Node.js, Dart, Python and Google Cloud. Banking, payments and travel partner integrations.
Infrastructure & delivery
Google Cloud, Firebase, Cloud Run, Firestore, BigQuery, Docker and CI/CD.
Technical leadership
Hands-on architecture, hiring, mentoring and delivery planning. Translating product and domain requirements into systems teams can build and maintain.